At my last visit to the dermatologist, the doctor handed me a paper with a web address for “The Ordinary” suggesting I check out a few of their skin care products online. “The prices are great” she said.

Days after placing my order, I just so happened to read an article about disruptions occurring in the traditional, mall based, beauty industry.  New, mostly internet based, companies are bypassing expensive packaging and celebrity endorsements to deliver quality beauty products directly to consumers.  In fact, many of these companies are producing more effective formulas that are not formulated based on fragrance and feel but more focused on the actual ingredients that produce the results people are looking for.

And yes, the prices are great.

https://theordinary.com/about